Product Launch Pop Up Store
Shortly before Christmas a pop up store was opened up for two weeks to launch the new MICROSOFT XBOX ONE next to Gärtnerplatz in the centre of Munich. In one of the two-room location the new console was showcased with ornate 3D mappings. In the other several consoles where set up to be tested by interested guest. Within the two weeks a wide program of happenings were set up. One highlight was the FIFA14 star match between soccer player BENNY LAUTH from TSV 1860 München and DJ and Producer SEPALOT from hip hop group BLUMENTOPF. At the closing party free drinks were served to the sound of DJ MIRCO HEKTOR and TWO IN A ROW.
November/December 2014 – Munich, Germany
Project Management, Production
MICROSOFT XBOX ONE
Event Management for VICE Deutschland GmbH